Building A New Way To Work In West Africa

Tuesday, January 1st, 2021 — BOSTON – Ajuma, the new way to work in West Africa, has announced its plans to launch in early 2021. Ajuma Technologies is reinventing how West Africans can work by putting small businesses and self-employed workers at the center of the experience. Ajuma is a platform that combines a service marketplace and business management/booking platform into a single app. It was built from the ground up with West Africa's numerous small businesses and freelancers in mind.

The interface is similar to a hybrid between Quickbooks and Task Rabbit. When someone needs a service, they can create a post on the Ajuma marketplace. Local businesses in that category are notified and can bid on the job. When a customer receives a bid, they can review the provider's profile and accept whichever quote they prefer. A contract is created and payment is held by Ajuma until both parties agree that the job is complete. Once finished, the service provider has access to their funds via the Ajuma mobile wallet or Mobile Money.

The app will allow users to track their income and expenses, business reviews, create invoices, accept payments, and spend their money on virtual debit cards. "West Africa has about an 80% self-employment rate and very mobile-focused economies. There is no question that West Africa is ready for a revolution in the way people work", said Daniel Heinen, Co-founder of Ajuma Technologies. The startup is based out of Boston, USA, and Accra, Ghana.

About Ajuma

Ajuma is changing the way West Africans work. Ajuma is a job marketplace platform for freelancers and small businesses in West Africa to grow their business. With Ajuma, service-based businesses can manage bookings, income, and savings as well as bid on local jobs. The app has a built-in payment and invoicing system as well as a mobile wallet and debit card. Ajuma is based in Boston Massachusetts. Learn more at

Ajuma Technologies Company Logo


46 views0 comments